Originally founded in 2012 by an L.A. native who found solace in the soothing sounds of reggae music, Uplift is now comprised of four friends with a shared passion: to spread reggae music’s messages of peace and positivity to the masses. We believe positivity has the power to heal all people in a world that seems to be growing increasingly more divisive.
Uplift is built on good vibes, unity and the belief in growth through adventure. We are inspired by the days spent sitting on the beach watching the waves crash and the nights spent nestled within the trees huddled around a campfire. It’s in these moments we find our creative muse.
We strive to be more than a clothing brand, we hope to influence a movement. We consider those who believe in and support our mission to be a part of our family, the Good Vibes Crew.